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Lagardère Sports and Entertainment

Lagardère Sports and Entertainment is a leading sports and entertainment agency with a global network of local experts, dedicated to developing innovative solutions that meet our customers’ needs. Lagardère Sports and Entertainment uses its expertise and passion to offer its customers privileged access to endless possibilities in sports and entertainment. The company has more than 1,700 employees around the world and 50 years of experience in the world of sport.

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Lagardère Sports

Lagardère Sports (known as SPORTFIVE up until 2015) provides valuable partnerships across the entire spectrum of sports marketing – from stadium advertising and jersey sponsorship to hospitality programmes and media rights. The core business in Germany is football with the total marketing of 16 professional football clubs currently, among them large clubs like Borussia Dortmund, the Hamburger SV, Bayer Leverkusen, Eintracht Frankfurt and the 1. FC Nuremberg. Lagardère Sports has emerged from SPORTFIVE and is represented in 17 locations throughout Germany as part of the globally operating sports marketing agency Lagardère Sports and Entertainment. In addition to the core business of football, Lagardère Sports also operates in Germany on other wide-ranging platforms in handball, winter and motor sports.
As a market leader, the partners and customers benefit from decades of experience, from the large network and from the enormous know-how. A total of more than 230 employees across Germany can rely on an international network for the most comprehensive services. No other sports rights agency in Germany has economies of this scale – from the conception phase through the implementation of the planned measures to performance measurement.

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Lagardère PLUS

Lagardère Plus is a global agency with the mission of transforming traditional brand sponsorship into innovative and effective marketing platforms. Lagardère Plus has the necessary expertise, experience and privileged access of a world leader in sports, entertainment, media and lifestyle. We understand brands, fans and real estate – but also the dynamics between them – better than anyone else. Regardless of whether your company starts with partnership marketing or if you already have experience with it, we are convinced that we can show you new possibilities.
The agency was created at the end of 2017 as a merger of the existing worldwide consulting business of Lagardère Sports and Entertainment, which includes the agencies akzio! and Zaechel Int. in Germany as well as Sponsorship 360 in France. They were renamed Lagardère Plus. This has increased the strategic, creative, digital and analytical capabilities that customers asscoiate with partnership opportunities of all kinds.

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official-VIP

Book your hospitality tickets conveniently and easily via the online shop www.official-VIP.com. Via official-vip.com, private and business customers will find a secure and convenient way to obtain official VIP offers directly from the organiser online.
The portfolio currently includes more than 500 VIP tickets to premium events, among others in the following categories: Football, handball, indoor football, motor sport, Super Bowl, tennis, winter sports and concerts – and this diversity is constantly being expanded. Highlights include the UEFA Champions League final, the DFB Cup final, the Football Bundesliga, the national matches of the German football team, as well as Formula 1, Super Bowl and concerts by Robbie Williams and Depeche Mode.

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Booking.com

Book your hotels in a convenient and easy manner via our Booking.com partner site. Booking.com brings together travellers and the largest selection of unique accommodation, including apartments, holiday homes, family-run guest houses, 5-star luxury resorts, tree houses and even igloos. Booking.com’s website and apps are available in over 40 languages and offer 1.6 million accommodations at 127,000 destinations in 229 countries and territories around the world.
More than 1.6 million nights are booked on the platform every day. Whether you are travelling for business or for pleasure, you can book the perfect accommodation quickly and easily via Booking.com, without reservation fees and with the promise of very competitive rates.

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MATCH Hospitality

MATCH Hospitality was founded in 2007 and is a major player in the field of sports hospitality. It offers ready-made solutions for customers in the areas of sales and operation. MATCH Hospitality has created a global network of sales agents that offers sports organisers and rights holders with unparalleled worldwide access to customers who want to purchase hospitality products. MATCH Hospitality has the know-how and the experience to supply catering and production elements for major events and is responsible for the entire operation of the FIFA Hospitality Programme.
The company is headquartered in Zurich with offices in Moscow, Manchester, London, Johannesburg and Rio de Janeiro. Furthermore, FIFA has also appointed MATCH hospitality as the world’s exclusive rights holder of the FIFA Hospitality Programme. This includes the exclusive sale of hospitality packages worldwide, as well as the implementation of the FIFA Hospitality Programme. MATCH Hospitality is the only company in the world that has been officially authorised by FIFA to offer exclusive hospitality packages for every FIFA World Cup™ match, either directly or through the sales agents appointed. Other sporting events include the ATP Finals and the Formula 1 Paddock Club™.

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International World
Games Association

The International World Games Association (IWGA) is a non-profit international sports association founded in 1980 in which the sports participating in the World Games are united. Its aim is to promote the popularity of the sports it represents. The World Games are an international competition for athletes whose sports and disciplines do not belong to the Olympic competition programme but still have a high worldwide distribution. They are held every four years in alternating locations, each year after the Summer Olympics. The organiser is the International Association for World Games (IWGA) under the patronage of the International Olympic Committee. The most important decision-making body is the General Assembly, which meets every four years prior to the World Games. It determines the seven-member board and makes important decisions such as the choice of the venue for the World Games and the selection of World Games sports. The next World Games will be held in 2021 in Birmingham, AL (USA).

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